Jason Bassili has been named Entrepreneur of the Year at the Zenith Magazine Awards, recognising his leadership and impact within Dubai’s hospitality and restaurant sector. The award celebrates business owners who demonstrate vision, consistency, and long-term contribution to their industry.
The Entrepreneur of the Year recognition highlights Jason Bassili’s role in building and scaling multiple dining concepts across Dubai, each with a clear identity and focus on operational excellence. His portfolio reflects a considered approach to hospitality, prioritising quality, brand clarity, and sustainable growth.
The Zenith Magazine Awards honour individuals across a range of industries who have demonstrated outstanding entrepreneurship and leadership. The Entrepreneur of the Year category recognises business owners who have successfully navigated competitive markets while maintaining strong brand values.
Being awarded Entrepreneur of the Year places Jason Bassili among a select group of leaders recognised for shaping their respective sectors through innovation, resilience, and long-term strategy.
As an Entrepreneur of the Year recipient, Jason Bassili has built a portfolio of hospitality brands that each serve a distinct purpose within Dubai’s dining landscape. His approach has focused on developing concepts with strong identities rather than rapid expansion.
Jason Bassili is the founder of Three Cuts Steakhouse, Sal’s Sushi Bar, Sal’s Burger Kitchen, Sal’s Bistro, and Casa Della Pasta, each concept designed to meet different dining occasions while maintaining consistent standards across food, service, and atmosphere.
Three Cuts Steakhouse represents Jason Bassili’s premium dining concept, offering a modern steakhouse experience on Palm Jumeirah. The restaurant has gained recognition for its balanced approach to quality ingredients, approachable pricing, and refined yet relaxed atmosphere.
The success of Three Cuts Steakhouse reflects the principles that underpin Jason Bassili’s Entrepreneur of the Year recognition: consistency, attention to detail, and a focus on long-term brand value.
Alongside Three Cuts, Jason Bassili founded Sal’s Sushi Bar, Sal’s Burger Kitchen, and Sal’s Bistro, concepts that cater to casual and everyday dining while maintaining strong execution. Each brand has been developed with a clear identity, ensuring it resonates with its intended audience.
These concepts demonstrate Jason Bassili’s ability to adapt his hospitality vision across different formats without compromising standards, a key factor in earning the Entrepreneur of the Year title.
While Jason Bassili is not the founder of Le Fumoir, the brand was established by his father, Joe Bassili, reinforcing a family legacy within the hospitality and food production space. The connection highlights a shared commitment to craftsmanship, quality, and culinary integrity.
This broader context adds depth to Jason Bassili’s Entrepreneur of the Year recognition, reflecting both individual achievement and an enduring family influence in the industry.
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Winning Entrepreneur of the Year marks a significant milestone in Jason Bassili’s career. The recognition reflects not only past achievements but also continued momentum across his hospitality ventures.
As Dubai’s restaurant scene continues to evolve, Jason Bassili remains focused on strengthening his existing brands while exploring opportunities aligned with his values and experience. The Entrepreneur of the Year award reinforces his position as a respected and influential figure within the UAE’s hospitality community.
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B
assili Co Family
Three Cuts is not alone in its pursuit of experience-driven dining. As a member of Bassili Co, we stand alongside a family of destinations that celebrate culture, craft, and character:
